On behalf of Devmco Group, Rainmaker Marketing have officially been awarded the coveted title for “Best Development Marketing South Africa” at the recent Africa and Arabia region of the International Property Awards. This was achieved for the marketing campaign of Salta Sibaya.
Salta Sibaya has set out to revolutionise the way South Africans live and will create a blueprint for smart village estates of the future. The impressive uptake of sales demonstrates that Devmco Group has met the demand for next-level residential opportunities.
“To say that the marketing and sales launch of Salta Sibaya exceeded our expectations is an understatement. The success behind the Salta Sibaya marketing is directly linked to the collaboration, trust and expertise of all the parties involved, which has been created through years of partnerships across all our projects. This team includes our marketing partner, the architects, our in-house sales solution and the conveyancing team. By working closely together and truly understanding how to package Salta Sibaya and what was needed to reach our potential buyers, we accomplished remarkable sales at launch” explains Charles Thompson, Director of Devmco Group.
Devmco Group has partnered with Craft of Architecture to create a place where families, professionals and retirees can thrive in a safe environment. Salta Sibaya promises a new wave of living with exclusive homes surrounded by natural surroundings, alongside retail, leisure and business facilities. With the use of solar innovations and smart technology, this development is set to become KwaZulu-Natal’s first Smart Village.
The Salta Sibaya launch campaign targeted strategic KwaZulu-Natal suburbs with a balance of digital, out-of-home and traditional marketing. To combat the COVID-19 second wave in particular, a proactive hybrid sales solution was created to support the usual face-to-face methods. This solution allows buyers and investors to purchase property online while giving them a sense of trust and security in the product, as well as direct access to the professional team.
As a recipient of the African Property Award 2021-22 award, the most acclaimed industry achievement in the region, Salta Sibaya will now go head-to-head with winners from other African regions.